Hi there! I'm a versatile Creative from Argentina, currently residing in Barcelona. Before diving into details, I'd like to express sincere gratitude to my great-grandmother, whose move from Italy to Argentina in the early 1900s laid the groundwork (and legal papers) for me to obtain Italian citizenship and make the leap to Europe.
As an Art Director, I've collaborated with local and global brands, both in agencies and as a freelance creative. Along the way, I've experimented with a diverse array of ideas, from television commercials to developing facial recognition software for a promotion and utilizing data from one of Latin America's largest e-commerce platforms to recreate the region's most popular fashion looks. Without boasting too much, I've earned several awards on this journey, and I consider myself a passionate creative who's always willing to push to make ideas happen, so much I have even starred in my own prints when cast was not an option (bottom photo).
Seeking new challenges, I ventured into the realms of technology and innovation, building and leading one of Meta's Creative Shops for Latam for two years.
Throughout this journey, my personal focus has been on conceiving ideas that are not only creative, disruptive, and eye-catching but also effective.
And I am eager to bring all of this experience and passion to contribute to your teams!
Awards
Mercadolibre: Real Street Style
Grand Prix on Use of Data at WARC x Cannes Lions
Silver on Data-Driven Personalization at The One Show
Bronze on Ecommerce at The One Show
Bronze on Data Driven at Effie Awards
Shortlist on Curation of Data at at Cannes Lions
Shortlist on Data Visualisation at Cannes Lions
Shortlist on Omnichannel Commerce at Cannes Lions
Shortlist on E-commerce - Use of Data at D&AD
Silver on Digital at Lápiz de Platino
Bronze on Interactive Digital Campaign at Diente: Argentina’s Creative Circle
Bronze on Interactive Craft at Diente: Argentina’s Creative Circle
Bronze on Digital Design at Diente: Argentina’s Creative Circle
Silver on Data-Driven Personalization at The One Show
Bronze on Ecommerce at The One Show
Bronze on Data Driven at Effie Awards
Shortlist on Curation of Data at at Cannes Lions
Shortlist on Data Visualisation at Cannes Lions
Shortlist on Omnichannel Commerce at Cannes Lions
Shortlist on E-commerce - Use of Data at D&AD
Silver on Digital at Lápiz de Platino
Bronze on Interactive Digital Campaign at Diente: Argentina’s Creative Circle
Bronze on Interactive Craft at Diente: Argentina’s Creative Circle
Bronze on Digital Design at Diente: Argentina’s Creative Circle
Philco (Newsan): Tenés un aire
Gold on Film at Ojo de Iberoamérica
Gold on Innovative Use of Digital Platforms at Ojo de Iberoamérica
Gold on Efficiency at Ojo de Iberoamérica
Gold on Digital & Social at Ojo de Iberoamérica
Gold on Brand Experience & Activation at Ojo de Iberoamérica
Silver on Brand Experience & Activation at Ojo de Iberoamérica
Silver on Creative Data at Ojo de Iberoamérica
Silver on Efficiency at Ojo de Iberoamérica
1º Best Independent Agency of Argentina at Ojo de Iberoamérica - Don
2º Best Independent Agency at Ojo de Iberoamérica - Don
2º Best Advertiser of Argentina at Ojo de Iberoamérica - Philco (Newsan)
Gold at ECHO Awards International
Platinum on Mix de Medios at Lápiz de Platino
Gold on Film at Lápiz de Platino
Gold on Media Campaign at Lápiz de Platino
Gold on Digital & Social Media at Lápiz de Platino
Silver on Digital & Mobile at Festival El Sol
Bronze on Sales Activation at Festival El Sol
Bronze on Film at Festival El Sol
Bronze on Film at Festival El Sol
Bronze on Film at Festival El Sol
Bronze on Film at Festival El Sol
Gold on Activations Promo & PR: Promo at Diente Argentina’s Creative Circle
Silver on TV & Other Screens 30’’ at Diente Argentina’s Creative Circle
Silver on Interactive Experience at Diente Argentina’s Creative Circle
Silver on Interactive App & Tools at Diente Argentina’s Creative Circle
Silver on Interactive Craft UI/UX at Diente Argentina’s Creative Circle
Silver on Interactive Formats at Diente Argentina’s Creative Circle
Bronze on Activations Promo & PR: Direct at Diente Argentina’s Creative Circle
Bronze on Interactive Digital Campaign at Diente Argentina’s Creative Circle
Bronze on TV & Other Screens Online Campaign at Diente Argentina’s Creative Circle
Bronze on TV & Other Screens 120’’ at Diente Argentina’s Creative Circle
Bronze on Interactive Mobile & Tablet at Diente Argentina’s Creative Circle
Bronze on Interactive Sites at Diente Argentina’s Creative Circle
Bronze on Interactive Craft Interface at Diente Argentina’s Creative Circle
Bronze on Interactive Craft Use of Technology at Diente Argentina’s Creative Circle
Bronze on Creative Effectiveness at Diente Argentina’s Creative Circle
Gold on Promo at Effie Latam Awards
Gold at Effie Latam Awards
Gold at Effie Argentina Awards
Silver at Effie Argentina Awards
Bronze at Effie Argentina Awards
Bronze on TV/CINE at FIAP
Silver on Integrated Media at FIAP
Silver on Innovation in Digital Platforms
Silver on Audiovisual Production at FIAP
Gold on Innovative Use of Digital Platforms at Ojo de Iberoamérica
Gold on Efficiency at Ojo de Iberoamérica
Gold on Digital & Social at Ojo de Iberoamérica
Gold on Brand Experience & Activation at Ojo de Iberoamérica
Silver on Brand Experience & Activation at Ojo de Iberoamérica
Silver on Creative Data at Ojo de Iberoamérica
Silver on Efficiency at Ojo de Iberoamérica
1º Best Independent Agency of Argentina at Ojo de Iberoamérica - Don
2º Best Independent Agency at Ojo de Iberoamérica - Don
2º Best Advertiser of Argentina at Ojo de Iberoamérica - Philco (Newsan)
Gold at ECHO Awards International
Platinum on Mix de Medios at Lápiz de Platino
Gold on Film at Lápiz de Platino
Gold on Media Campaign at Lápiz de Platino
Gold on Digital & Social Media at Lápiz de Platino
Silver on Digital & Mobile at Festival El Sol
Bronze on Sales Activation at Festival El Sol
Bronze on Film at Festival El Sol
Bronze on Film at Festival El Sol
Bronze on Film at Festival El Sol
Bronze on Film at Festival El Sol
Gold on Activations Promo & PR: Promo at Diente Argentina’s Creative Circle
Silver on TV & Other Screens 30’’ at Diente Argentina’s Creative Circle
Silver on Interactive Experience at Diente Argentina’s Creative Circle
Silver on Interactive App & Tools at Diente Argentina’s Creative Circle
Silver on Interactive Craft UI/UX at Diente Argentina’s Creative Circle
Silver on Interactive Formats at Diente Argentina’s Creative Circle
Bronze on Activations Promo & PR: Direct at Diente Argentina’s Creative Circle
Bronze on Interactive Digital Campaign at Diente Argentina’s Creative Circle
Bronze on TV & Other Screens Online Campaign at Diente Argentina’s Creative Circle
Bronze on TV & Other Screens 120’’ at Diente Argentina’s Creative Circle
Bronze on Interactive Mobile & Tablet at Diente Argentina’s Creative Circle
Bronze on Interactive Sites at Diente Argentina’s Creative Circle
Bronze on Interactive Craft Interface at Diente Argentina’s Creative Circle
Bronze on Interactive Craft Use of Technology at Diente Argentina’s Creative Circle
Bronze on Creative Effectiveness at Diente Argentina’s Creative Circle
Gold on Promo at Effie Latam Awards
Gold at Effie Latam Awards
Gold at Effie Argentina Awards
Silver at Effie Argentina Awards
Bronze at Effie Argentina Awards
Bronze on TV/CINE at FIAP
Silver on Integrated Media at FIAP
Silver on Innovation in Digital Platforms
Silver on Audiovisual Production at FIAP
Mercadolibre: Mother's Day: Pavadita
Bronze on Omnichannel Shopper Solution at Effie Latam Awards
Bronze on TV & Other Screen at Diente Argentina’s Creative Circle
Silver on Design / Typography at Diente Argentina’s Creative Circle
Silver on Activations Promo & PR at Diente Argentina’s Creative Circle
Bronze on TV & Other Screen at Diente Argentina’s Creative Circle
Silver on Design / Typography at Diente Argentina’s Creative Circle
Silver on Activations Promo & PR at Diente Argentina’s Creative Circle
DCI: The Nutshot
Shortlist on Film Healthcare at Cannes Lions
Bronze TV & Other Screens at Diente Argentina's Creative Circle
Bronze TV & Other Screens at Diente Argentina's Creative Circle
Personal: GIGAntic Hearts
Bronze at Effie Argentina
Job Experience
Freelance Creative
Meta ASP Latam @ Entravision
Cynar @ Gruppo Campari
Grey Argentina
Don Buenos Aires
Dhélet Y&R
Ponce Mullen Lowe
Meta ASP Latam @ Entravision
Cynar @ Gruppo Campari
Grey Argentina
Don Buenos Aires
Dhélet Y&R
Ponce Mullen Lowe
Successful Pitches
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