CYNAR
Gruppo CampariAgency: In-House Creative Director
As In-House Creative Director, I led the brand communication across every touchpoint —from rebranding and educational content to launching our own music festival for emerging artists.
We turned Cynar’s quirky spirit into a universe of campaigns, visuals and collaborations, working closely with designers, illustrators and editors to keep things consistently weird and consistently on-brand.
The result? Over 1 million liters sold. And a lot of people suddenly curious about what artichoke liqueur actually tastes like.
We turned Cynar’s quirky spirit into a universe of campaigns, visuals and collaborations, working closely with designers, illustrators and editors to keep things consistently weird and consistently on-brand.
The result? Over 1 million liters sold. And a lot of people suddenly curious about what artichoke liqueur actually tastes like.
[Summer Campaign: Take a break from what you always take]
[Launch Campaign: An almost perfect drink]
[Educational Campaign: This, this & this]