MERCADO LIBRE
Mother’s Day: PavaditaAgency: GUT Buenos Aires
Freelance Creative Team: Matías Winger & Guido Freiberg
When your mum says “Nada, una pavada”, she never means nada.
For Mother’s Day, we turned that classic mum phrase “regalame una pavita” into a keyword.
Literally.
We built a Mercado Libre landing page where typing “pavadita” showed curated gifts with free shipping in 24 hs.
So even if you had no idea what to get, she still got what she deserved.
[Case Study]