TELECOM PERSONAL
TV SpotsAgency: Ponce Buenos Aires
Creative Team: Matías Winger & Tomás Wilhelm
GIGANtic Hearts
Personal, the leading telco in Argentina, doubled its customers’ gigabytes.
But instead of making it all about data, we made it all about people.
We launched a campaign to celebrate those who use their gigas to help others, whether it’s sending job offers, tutoring via video calls or just sharing a movie with a stranger on public transport.
To them, we said thank you.
With a tribute as big as their hearts. Gigantic. Or better said, GIGAntic.
But instead of making it all about data, we made it all about people.
We launched a campaign to celebrate those who use their gigas to help others, whether it’s sending job offers, tutoring via video calls or just sharing a movie with a stranger on public transport.
To them, we said thank you.
With a tribute as big as their hearts. Gigantic. Or better said, GIGAntic.
[TV Spot]
Cartita
[TV Spot]