TANNERY
Made To Make
Agency: Freelance Creative Director
As the brand’s Creative Director, I led the year-long project to refresh Tannery’s voice and reconnect with its core audience: modern, entrepreneurial men.
I developed a creative strategy that reflected the brand’s innovative spirit and business mindset, and translated it into a full content system across platforms.
This included building the brand concept and producing all social media content —from copy and design to directing and producing photo and video shoots.
The result? A bold new positioning that redefined Tannery as a symbol of style and success, increased traffic to their e-commerce, and significantly grew their social following.
I developed a creative strategy that reflected the brand’s innovative spirit and business mindset, and translated it into a full content system across platforms.
This included building the brand concept and producing all social media content —from copy and design to directing and producing photo and video shoots.
The result? A bold new positioning that redefined Tannery as a symbol of style and success, increased traffic to their e-commerce, and significantly grew their social following.