DCI
The Nutshot
Agency: Dhélet Y&R
Creative Team: Matías Winger & Ignacio Grosman
The dumbest idea we’ve ever had.
Also, a Cannes shortlist. Go figure.
Men flinch when they see someone get hit in the balls.
So we used that exact moment to talk about testicular cancer.
We hijacked blooper videos with bumper ads that showed up right after the hit, encouraging men to check for lumps, since, well, their hands were already there.
Zero budget. Zero shame. And still, it hit where it had to.
Also, a Cannes shortlist. Go figure.
Men flinch when they see someone get hit in the balls.
So we used that exact moment to talk about testicular cancer.
We hijacked blooper videos with bumper ads that showed up right after the hit, encouraging men to check for lumps, since, well, their hands were already there.
Zero budget. Zero shame. And still, it hit where it had to.
[YouTube Pre-Roll I]
[YouTube Pre-Roll II]