UNICENTER SHOPPING
Gift a FamilyAgency: Don Buenos Aires
Creative Team: Matías Winger & Ignacio Grosman
This Christmas, the best gift wasn’t under the tree. It was on a leash.
Every year, Unicenter runs emotional campaigns for Christmas.
This year, we gave that feeling a home.
In partnership with Proyecto 4 Patas, we flipped the idea of gifting: instead of giving to your family, you could give someone a family.
We built a social-driven campaign to help adult dogs, the ones nobody chooses, get adopted.
People could meet them, fall in love, and pick how the story ended: with a happy tail.
The result? 7,000 more visits than the previous year.
Over 200 adoption applications.
And 17 dogs who finally got a home for the holidays.
Every year, Unicenter runs emotional campaigns for Christmas.
This year, we gave that feeling a home.
In partnership with Proyecto 4 Patas, we flipped the idea of gifting: instead of giving to your family, you could give someone a family.
We built a social-driven campaign to help adult dogs, the ones nobody chooses, get adopted.
People could meet them, fall in love, and pick how the story ended: with a happy tail.
The result? 7,000 more visits than the previous year.
Over 200 adoption applications.
And 17 dogs who finally got a home for the holidays.
[TV Spot]
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