VANDALIA
Sports WearAgency: Freelance Creative Director
As the brand’s Creative Director, my goal was simple: modernize its identity and connect with today’s woman.
I redesigned the logo, redefined the visual style, and developed a new brand concept that guided everything from campaigns and social content, to overall tone and presence.
Beyond the creative direction, I also led and produced photo and video shoots, working hands-on from concept to execution to ensure consistency across all platforms.
The result? In less than two years, we tripled the brand’s following (from 24K to 72K), boosted e-commerce traffic, and positioned it as one of the most forward-thinking names in its category.
I redesigned the logo, redefined the visual style, and developed a new brand concept that guided everything from campaigns and social content, to overall tone and presence.
Beyond the creative direction, I also led and produced photo and video shoots, working hands-on from concept to execution to ensure consistency across all platforms.
The result? In less than two years, we tripled the brand’s following (from 24K to 72K), boosted e-commerce traffic, and positioned it as one of the most forward-thinking names in its category.