MERCADO LIBRE
Real Street Style
Agency: GUT Buenos Aires
Freelance Creative Team: Matías Winger & Guido Freiberg
We wanted to decode street style in Latin America — not by asking influencers, but by tracking what people actually wear.
So we analysed thousands of Mercado Libre purchases and cross-checked them with delivery addresses. Literally: what people bought + where they lived = what every street was wearing.
With that data, we created looks for each city.
People could explore local styles and shop them straight from the platform.
Real trends, straight from real streets.
So we analysed thousands of Mercado Libre purchases and cross-checked them with delivery addresses. Literally: what people bought + where they lived = what every street was wearing.
With that data, we created looks for each city.
People could explore local styles and shop them straight from the platform.
Real trends, straight from real streets.
[Case Study]