To get to the bottom of street style trends in different parts of Latin America, thousands of items purchased in ecommerce platform Mercado Libre were analysed, and the delivery addresses were used to find out what real people were wearing in every specific street in Latin America. The data was used to create digital looks, which people could explore city by city and then buy on Mercado Libre.
Agency: GUT Buenos Aires
Freelance Creative Team: Matías Winger & Guido Freiberg

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