PHILCO
Tenés un aireAgency: Don Buenos Aires
Creative Team: Matías Winger & Ignacio Grosman
A promo that turned a common phrase into a sales machine.
In Argentina, saying “Tenés un aire a…” means “You kinda look like…”. So we flipped that into a summer promo:
If you had an air of a celebrity, you got an air conditioner.
We built a site with facial recognition. The more you looked like a celebrity, the bigger your discount.
87% Harry Styles? 87% off your A/C.
It went viral.
Trending all day. #1 brand in A/C sales that summer.
And it also won a bunch of awards.
In Argentina, saying “Tenés un aire a…” means “You kinda look like…”. So we flipped that into a summer promo:
If you had an air of a celebrity, you got an air conditioner.
We built a site with facial recognition. The more you looked like a celebrity, the bigger your discount.
87% Harry Styles? 87% off your A/C.
It went viral.
Trending all day. #1 brand in A/C sales that summer.
And it also won a bunch of awards.
[Case Study]
[TV Spot - Hero]
[TV Spot - Spin off I]
[TV Spot - Spin off II]
[TV Spot - Spin off III]
[TV Spot - Spin off IV]
[TV Spot - Spin off V]