We developed a 360° campaign for Mercado Libre so that, on Mother's Day, every son or daughter can gift their mother that "anything" she asked for. For this campaign, in addition to the advertising effort, we created a special landing page within the Mercado Libre marketplace. This allowed anyone who uses "pavadita" ("anything") as a keyword in the homepage search to discover the best gifts for mothers on their special day. Moreover, they can enjoy unique benefits such as fast shipping, discounts, and installment options.
Agency: GUT Buenos Aires
Freelance Creative Team: Matías Winger & Guido Freiberg

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